A sales team that responds in hours — not days.
We deploy QRM in sales, quoting, and customer service teams. Cut the time from inquiry to quote from days to hours. Stop losing customers due to slow response.
Free QRM consultationA strategy for fast response to customer orders.
Quick Response Manufacturing (QRM) is a management strategy developed by prof. Rajan Suri at the Center for Quick Response Manufacturing (University of Wisconsin-Madison). It focuses on reducing Manufacturing Critical-path Time (MCT) — the time from receiving an order to delivering the product or response.
In a sales context, QRM means eliminating all unnecessary delays, waiting, and re-keying data between systems. Instead — fast information flow, autonomous Q-ROC cells, and tools that automate routine work.
Power of Time: Every hour you cut from response time is a real competitive advantage. Customers choose suppliers who react fast and confidently.
Response time = advantage
A customer waiting 3 days instead of 3 hours for a quote often goes with the competition. QRM cuts response time to a minimum.
Q-ROC cells
We build sales teams focused on customer segments. One cell = full service from inquiry to order.
Eliminating queues
Quotes don't sit in someone's inbox. The system automatically assigns tasks and tracks deadlines.
Information flow
The salesperson has all data at hand — stock levels, customer history, prices, deadlines — without calling around the company.
Do any of these problems sound familiar?
Quotes take 3 days
The customer calls Monday and gets the quote Thursday. The competition has already closed the deal.
Hunting for information
A salesperson loses 2 hours a day checking stock, prices, and deadlines across different systems.
Inquiries lost in email
No one knows how many open inquiries we have. Some get forgotten and slip away.
Vacation = chaos
When a salesperson is on vacation, no one knows what's happening with their customers.
Manual calculations
Every quote means Excel, a calculator, hunting through price lists. Errors are routine.
No follow-up
We sent 100 quotes — how many did we follow up on? Most die without a response.
Concrete numbers, real results.
Before QRM deployment
After QRM deployment
What you gain by deploying QRM?
Shorter time-to-market
Cut quoting cycle by 50-70%
Fewer lost opportunities
Reduce "lost" inquiries to under 2%
Faster response
Respond to orders in hours, not weeks
Higher conversion
Premium for speed and tailored quotes
Systems we deploy as part of QRM.
CRM with full history
Complete customer history in one place — calls, quotes, orders, complaints
Automated quoting
Product configurator, automatic pricing, one-click PDF generation
Live stock levels
Salespeople see product availability without calling the warehouse
Alerts and reminders
The system tracks follow-up deadlines and escalates forgotten inquiries
Sales pipeline
Visibility into all opportunities, forecasting, conversion analysis
Mobile access
Salespeople in the field have full system access from a smartphone
How we deploy QRM in your company?
Sales process analysis
We map the entire process from customer inquiry to order. We measure real timing — how long each stage takes and where bottlenecks form.
- Customer journey mapping
- Response time measurement
- Bottleneck identification
- Analysis of "lost" opportunities
Designing Q-ROC
We organize the sales department into Q-ROC cells. Each cell handles a specific customer segment with all the competencies needed for full service.
- Customer segmentation
- Team selection
- Defining responsibilities
- Cross-functional training
CRM/quoting system deployment
We implement tools that automate routine tasks and give full visibility into the sales process.
- CRM configuration
- Automated quoting
- ERP/warehouse integration
- Dashboards and alerts
Optimization and scaling
We monitor KPIs, optimize processes, and extend the QRM approach to other departments — purchasing, logistics, after-sales service.
- Real-time monitoring
- Continuous improvement
- Extension to other departments
- Building a culture of speed
Ready for QRM in your company?
30-minute free consultation. We'll find where you're losing time and how quickly you can change it.
Book a QRM consultation